jueves, 7 de mayo de 2009

Taller de War Games en Barcelona

Evidentemente los juegos de guerra son un tema muy interesante y está ganando espacio en nuestra región. Tan es así que mi amigo Alessandro Comai está organizando un taller con Neil Rogers, un experto inglés en la temática en Barcelona el 17/06/2009. El costo del taller es de Euros650 + IVA, aunque hay descuentos para empresas que manden más de una persona y estudiantes.

Los detalles del taller (que será en inglés son):

Workshop Introduction

War Games are an essential decision making tool that can, and should, be used in any
number of points along the company decision tree. They are an extremely powerful
analytical technique that provides an insight into how to make your company or product
more competitive in the market.

Based on the ancient Chinese principle of “know thy enemy”, and refined by military
strategists, and more recently by a number of leading academics, War Games can be
prepared and run internally within the company with minimum planning.

The benefits of running a War Game can be:

• Testing the company and product strategy in a robust and systematic way to really
understanding its competitiveness in the marketplace and identifying actions that
need to be taken to improve it.

• Discovering holes in the company’s assumptions; about the market, about their
competitors’ intent and capabilities, and about the company’s own capabilities.

• Uncovering potential conflicts between the multiple objectives and individual
views within a complex multi-functional company.

Reasons to Participate

This workshop will be highly interactive. It will explain the principles and format of a War Game, differentiate it from other interactive strategic support events, and demonstrate one simple, but robust, technique and how it could be used.

Participants will take part in an actual War Game to see how it is run at first hand.

Key learning will be to:

• Understand how War Games link to Strategy and when to use them
• Learn how to design and plan for a War game
• The experience of taking part in an actual War Game


The workshop will be very interactive with use of syndicates and discussion. Some slide presentations will provide the background and theory throughout the day.


Handouts will be provided on the day as appropriate.


Directors, Deputy Directors and Heads of Competitive Intelligence/ Analysis / Information, Business Analysis, Business Intelligence, Strategic Analysis/ Information, Marketing Forecasting, Knowledge Management, Business Development, Sales and Marketing, Scientific Affairs


Neil Rogers

Managing Director, Stratagem 37 ltd., UK and Former Head of Business Analysis,
AstraZeneca Respiratory is an experienced marketer, with extensive pharmaceutical
marketing and market research management experience, particularly at the strategic /
portfolio level. He has recently left AstraZeneca, after 25 years, and works with a number of Biopharmaceutical clients advising them on CI and MR processes and techniques, running strategic workshops and “War Games”, and supporting new product evaluations.

Date and Timing

17th of June of 2009 Barcelona. From 9.30 until 17.30 (Place to be confirmed)


650 Euros (vat not included). We provide a 30 % discount for people coming from the
same company and a special discount for students.

Contact & Reservations

Due to the highly interaction between participants, we will have a limited number of place available. We will close reservations in June, 03.

Reservations should be sent to:

Miniera SL, Parc Tecnologic del Valles – 08290 Cerdanyola
Phone: +34. 935820134 or cell +34.666784756
Fax: +34.935801354
email: info@miniera.es

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